ONE WEEK CAN CHANGE THE WORLD
At CampGirlBoss, we empower girls to find their voice, celebrate the power of their ideas, and step boldly in the direction of what is possible.
Here is the agenda from our 2018 Camp held at UNC Asheville.
MONDAY, JULY 9TH
8:30 - 9:00 AM REGISTRATION
9:00 – 9:30 AM Ice Breaker Activity, “Authentic Storytelling” by Barrie Barton
What’s the best way to get to know a new friend? Tell them a story! CampGirlBoss entrepreneurs have a lot to share with each other, so our first morning session begins with a simple warm-up, and a fun and playful exchange of quick stories with a partner and small groups. You’ll learn how easy it is to connect with someone in just a couple of minutes.
Learn more about Barrie Barton
9:30 - 10:30 AM Leadership Activity, “The Entrepreneurial Journey & Creative Process” by Amy Climer
Being an entrepreneur means tapping into your creativity. It means thinking a bit differently, experimenting, and willing to take risks. In this session, you will learn about unique business ideas, start formulating your own business idea, and look at what it takes to be creative. Plus, meet other girl bosses!
Learn more about Amy Climer
10:30 – 10:45 AM Reflection Break
A quiet break for rejuvenation, reflection, and connection.
Learn more about Melody Herman
10:45 – 11:45 AM Business Planning, "Crafting your Mission and Purpose: Starting with Why” by Dr. Susan Clark Muntean
In this session, we will be viewing and discussing an 18 minute TED talk by Simon Sinek titled “How Great Leaders Inspire Action”. We will view this during class, but if you would like to access it remotely, the link is at: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
After viewing and discussing the main ideas in the TED talk, you will be given time to craft your mission statement, focusing in on the critical purpose, or the “Why” you aim to do what you want to do.
Learn more about Dr. Susan Clark Muntean
11:45 – 12:45 PM Lunch with Mentors
12:45 – 1:45 PM Leadership Activity, “The Success Mindset: Responsibility,” by Sandra Grace
In order to achieve complete and full self-esteem we have to take full responsibility for our lives, for both internal and external experiences. Often, we fall into the trap of blaming other people for how we feel and for what happens to us. Looking for the solutions to our problems outside of ourselves distracts us. It is much more effective, however, to look inside ourselves to see how we are creating what we are experiencing though our thoughts, images and behaviors. Taking the position that we are responsible for our responses to the world gives us more power.
Objectives
- Participants will take ownership of their feelings
- Participants will identify that events plus their responses produce the outcomes they experience
Learn more about Sandra Grace
1:45 - 2:00 PM Reflection Break
A quiet break for rejuvenation, reflection, and connection.
Learn more about Melody Herman
2:00 – 2:45 PM Leadership Activity, "Mindfully Meditating as a GirlBoss" by Libby Kyles
Participants will learn basic mindfulness and meditation to focus and be able to explore themselves and leaders and entrepreneurs. They will map their entrepreneurial hearts to explore areas of interest and create leadership masks!
Learn more about Libby Kyles
2:45 – 4:15 PM Business Planning, “Crafting Your Mission Statement,” by Zuri Annuel and Sharon Oxendine
TUESDAY, JULY 10TH
8:30 - 8:45 AM REGISTRATION
ALL DAY Professional Headshots with Cat Ford-Coates
As part of the CampGirlBoss experience, every girl will have the chance to take professional headshots with Cat Ford-Coates, Owner of Studio 828 Photography. GirlBosses should come to camp on Tuesday dressed in whatever outfit makes them feel most confident and authentic.
Learn more about Cat Ford-Coates
8:45 – 9:45 AM Leadership Activity, “Integrity & Accountability,” by Robin Funsten and Aryelle Jacobsen
Integrity and Accountability: Being true to your own deep beliefs and recognizing your self worth while serving others and changing the world. This workshop is an interactive and vulnerable experience to help Girl Bosses seek and find their own version of Deep Accountability and guide their business growth from their true integrity. Through activities, discussion and journaling, Girl Bosses will be guided towards their own insights.
Learn more about Robin Funsten
Learn more about Aryelle Jacobsen
9:45 – 11:00 AM Business Planning, “Understanding Target Markets,” by Dawn Chitwood
to determine your brand compass, what makes your products/services unique, and how to attract the exact person who wants what you have. Getting clear on your target market is is an integral part of any business success.
Learn more about Dawn Chitwood
11:00 – 11:15 AM Reflection Break
A quiet break for rejuvenation, reflection, and connection.
Learn more about Melody Herman
11:15 – 12:15 PM Business Planning, “The Magic of Branding & Marketing,” by Sarah Benoit
Branding and marketing together are the art of expressing what you bring to the world and making connections with people who care about the same things you do. In this session Girl Bosses will learn how creating a branding and marketing plan creates self-awareness, builds confidence, and fosters relationships.12:15 – 12:45 PM Lunch
12:45 – 1:30 PM Wellness Activity, “Fierce Love, Clear Boundaries,” by Meghan O’Malley
In this FULL 45 minute workshop, participants will be given the opportunity to understand what boundaries are and how they support effective marketing and aligned, healthy relationships (both personal and professional). Participants will leave with greater understanding of how to practice boundaries (because it is a “practice”), how to “feel into” where a boundary is, and will learn how to redefine “no” as a powerful “yes” to Self and to their greater vision.
Learn more about Meghan O’Malley
1:30 – 2:15 PM Business Planning, “What’s in a Name? And a Logo,” by Emily Breedlove
During this guided activity, the GirlBoss participants will learn about the components of a logo and brand family. They will also then select their preferred icon, font, and color family in order to generate a custom logo for their business.
Learn more about Emily Breedlove
2:15 – 2:30 PM Reflection Break
A quiet break for rejuvenation, reflection, and connection.
Learn more about Melody Herman
2:30 – 4:15 PM Small Groups: Logo Construction Camp
2:30 – 4:15 PM Small Groups: "Creative Problem Solving" by Julie Ball
As campers determine their core product or service, we have to look at the big picture. This exercise will help campers identify strengths, expertise & areas of passion that can translate into a business! We will brainstorm both independently and as a group to help each other think outside of the box. What problem will we solve with these products/services? How can we be innovative to help others with our business? By the end of the session, campers will have outlined 5 potential products or services! How exciting!
Learn more about Julie Ball
2:30 – 4:15 PM Small Groups: "Create your Vision" by Lauren Foster
CREATE YOUR VISION – CHART YOUR COURSE – SET YOUR COMPASS
The most important step you will take in becoming the true driver of your life is creating your crystal clear vision. This is a living breathing, growing document that you will read and live into every day. This is your guide, your true north, your most important tool for being the deliberate creator of your life. Write this with honor and respect and make the commitment that you will read a version of it every single day, that you will “put on” the person that is living this vision every day. That you will use this vision to guide you in the choices you make every day.
Learn more about Lauren Foster
2:30 – 4:15 PM Small Groups: "Choosing your Struggle" by Kelly Jolley
WEDNESDAY, JULY 11TH
8:30 - 8:45 AM REGISTRATION
8:45 – 9:45 AM Leadership Activity, “Public Speaking & Your Pitch” by Barrie Barton
When you have a great idea, product or service, you’ll want the whole world to hear about it and buy into your business. Becoming a superb spokeswoman for your business is essential for success. In this session, CampGirlBoss entrepreneurs will learn to build confidence, effective skills and best practices for delivering your business pitch with passion and purpose.
Learn more about Barrie Barton
9:45 – 10:30 AM Business Planning, “Financial Literacy & Money Knowledge,” by Laura Webb
Money can make things much easier OR much harder in life. If you have money, you can get the things you need like food, clothing, a place to stay, or even save for something you want to accomplish in the future. If you do not have any money, you have to depend on others to hopefully provide for your needs. Having a healthy understanding of money and your relationship to money will give you greater influence and control over the rest of your life.
We will begin with a discussion of your “money story” and what impact people around you might have on your own story. Then we will build an awareness of how it works, discussing income and expenses, differences between debit and credit and even talk about taxes. Next, we will focus on a fun exercise to help you make good choices and learn how to build a spending and a saving plan. Finally, we will give you ideas on how to develop a little bit of discipline so you can accomplish what is important to you now and in the future.
It is critical as a young woman to learn how to have a healthy attitude and not be afraid of money. That confidence will have a positive and long-lasting impact on you and your life.
Learn more about Laura Webb
10:30 – 10:45 AM Reflection Break
A quiet break for rejuvenation, reflection, and connection.
Learn more about Melody Herman
10:45 – 11:45 AM Wellness Activity, “ Getting A Grasp on Your Time & Project Management” by Dannie Frey
From birth, we deal with time – mealtimes, bedtimes, time to wake up, arrive at appointments, school, you name it and we are expected to get there ‘on time’. We may understand why we have to be somewhere or do something by a certain time but may not feel like we have any control over our time. We do to a much greater degree than we think we do. We also have control over what takes up our time, to a certain extent. We are going to learn how we can leverage our time and tasks each day to find success in everything we do.
During this session, we discuss the Camp Girl Boss Tracker you have used in the booklet since the very beginning of the camp. We explore why it is critical to break down all the tasks you need to do to find success in every project, big or small. We discover the importance of having a grasp on the real time it takes to complete a task to avoid estimating incorrectly. Through the use of fun examples and tools you can use, we dive into planning aspects of time, talents and treasures to find success no matter our age or goals.
After this workshop, you will have the tools you need to build productive habits that will make success possible in your personal, educational and professional parts of your life.
Learn more about Dannie Frey
11:45 – 12:45 PM Lunch with Mentors
12:45 – 2:00 PM Business Planning, “Can Your Business Idea Support You? Cash Flow & Breakeven Analysis,” by Dr. Joseph Fox
The session, “Can Your Business Idea Support You?”, introduces the topics of tying the pricing strategy(ies) to the target market, generating realistic start-up and operating expenses, determining the breakeven point, and predicting profitability based on a projected cash flow analysis. Participants will examine business terminology related to understanding and predicting financial success of the business. At the completion of the workshop, participants should be able to:
- Differentiate between start-up expenses and operating expenses.
- Produce a list of business expenses for a specific business enterprise.
- Determine the steps in generating a break-even and cash flow analysis.
- Establish a basic break-even and cash flow statement for a specific enterprise
Learn more about Dr. Joseph Fox
1:45 - 2:00 PM Reflection Break
A quiet break for rejuvenation, reflection, and connection.
Learn more about Melody Herman
2:15 – 3:15 PM Business Planning, “Modern Marketing: Global Storytelling & Social Media,” by Aisha Adams
Learn more about Aisha Adams
3:15 – 4:15 PM Business Planning, “Defining Your Product/Service,” by Jeffrey Kaplan
All entrepreneurs struggle with how to put a price on the value you bring to your market. Where do you even begin? This murky and sometimes intimidating subject will be illuminated in this session as we take all the guess work out of determining pricing to enable a sustainable business.
We’ll discuss:
- Differences between offering services and products
- Cost-based pricing vs value-based pricing
- Pricing experiments
- Pricing strategies
- And how to elevate value through packaging (products) and positioning (service)
Once we lay out a basic framework, we’ll get to work. We’ll focus on our offerings, develop descriptions, and share with our pricing models and methodologies with our fellow Girl-Bosses. You will leave this session with all the tools you’ll ever need to develop pricing for any product or service.
Learn more about Jeffrey Kaplan
THURSDAY, JULY 12TH
8:30 - 8:45 AM REGISTRATION
8:45 – 9:45 AM Leadership Activity, “Clarity & Consistency,” by Robin Funsten and Aryelle Jacobsen
Establishing the core values of the GirlBosses Businesses by incorporating the concepts of Resiliency and Consistency in all the moving elements of Entrepreneurship.
GirlBossess will learn through games and initiatives, metaphor discussion and mind-mapping about their own desires for how they “Show Up” for themselves and their Customers. We will examine why Resilience is so integral for the sustainability of a business. We will explore why staying consistent to their own Purpose is key to lasting success.
Learn more about Robin Funsten and Aryelle Jacobsen
9:45 – 10:45 AM Business Planning, “Mapping your Online Ecosystem,” by Amber Victoria
In this class students will be introduced to the fundamentals of setting up and maintaining an effective sales funnel strategy online. This value-based approach to growing a customer base hinges on one primary modern tool: your website!
This class will explore why it is important to share your brand story on your website, and how to lead potential customers through the experience of your story to realize your value offering. Once value is clearly communicated, you will be able to empower visitors with the tools to buy from you and join your online ecosystem.
The elegant nature of this positive feedback loop will be addressed so each student can visualize how to incorporate their brand story and highlight their value offering in a way that will set them up for success!
Key Takeaways:
- Methods and tools used to enhance a user’s experience via your website
- How to test and refine your story and product offering online
- Methods and tools used to empower website visitors to become customers by joining your online community
- Best practices for nurturing the relationship in a way that encourages customer conversion once part of your community
- Continuing the cycle by allowing customers to increase your online visibility
Learn more about Amber Victoria
10:45 – 11:00 AM Reflection Break
A quiet break for rejuvenation, reflection, and connection.
Learn more about Melody Herman
11:00 – 11:45 PM Wellness Activity, “Movement Imbues Creativity and Confidence,” by Sandi Weinberg
Blood circulation is vital to brain function. Movement facilitates this important body process. Giving the body opportunities to move through space during the day enables the brain to work more efficiently.
During CampGirlBoss, Sandi’s “Movement Imbues Creativity” workshop explores practical Pilates and dance based exercises to strengthen core muscles and align the skeleton. Campers participate in ergonomic postures to utilize while sitting at their computers along with easy standing and prone movements to create energy throughout the body.
This forty-five minute session promotes fitness in the workplace and prevents and alleviates neck, back and shoulder pain with simple posture hacks. Learning to sit, stand and move with ease and confidence provides each camper with the ability to present a positive image of themselves to employers, co-workers and clients.
Learn more about Sandi Weinberg
11:45 – 12:30 PM Lunch
12:30 – 4:15 PM Website Construction Camp with Boomer Sassmann and Design Team
Following a lightened version of the WordCamp PreCamp, Boomer Sassmann will take four hours to walk GirlBosses through the steps of building a single-page WordPress website. Through this experience, participants will get a more intimate understanding of the process of creating a website and the core elements of an online presence.
During the Construction Camp, Boomer will also simultaneously explain the importance of content placement, website layout, brand consistency, SEO through keyword selection, and the role a site plays in conjunction with the Online Ecosystem.
Over the course of the week, participants will have generated all of the key components of a site;
- Custom Logo and Brand
- Professional Headshot
- Bio
- Mission Statement
- 3 Products with Pricing
- Contact Information
Learn more about Boomer Sassmann
FRIDAY, JULY 13TH
8:30 - 8:45 AM REGISTRATION
8:45 – 9:30 AM Business Planning, “Preparing your Elevator Pitch,” by Emily Breedlove
Over the course of the entire week, GirlBosses have been working on the many iterations of their Mission Statement. They have been leaning about using their voice to share ideas, and the importance of standing in their integrity and power. Now, Emily Breedlove will walk them through the most important elements of a 60 second pitch, in preparation for their Graduation Ceremony.
Learn more about Emily Breedlove
9:30 – 10:30 AM Business Planning, “Writing your 60 second Pitch,” by Team
10:30 – 10:45 AM Reflection Break
A quiet break for rejuvenation, reflection, and connection.
Learn more about Melody Herman
10:45 – 11:45 PM Dress Rehearsal
11:45 – 1:00 PM Lunch with Mentors
1:00 – 2:00 PM Graduation Preparation
The session, “Can Your Business Idea Support You?”, introduces the topics of tying the pricing strategy(ies) to the target market, generating realistic start-up and operating expenses, determining the breakeven point, and predicting profitability based on a projected cash flow analysis. Participants will examine business terminology related to understanding and predicting financial success of the business. At the completion of the workshop, participants should be able to:
- Differentiate between start-up expenses and operating expenses.
- Produce a list of business expenses for a specific business enterprise.
- Determine the steps in generating a break-even and cash flow analysis.
- Establish a basic break-even and cash flow statement for a specific enterprise
Learn more about Dr. Joseph Fox
2:30 – 4:30 PM Graduation Ceremony with 60 Second Pitches
The session, “Can Your Business Idea Support You?”, introduces the topics of tying the pricing strategy(ies) to the target market, generating realistic start-up and operating expenses, determining the breakeven point, and predicting profitability based on a projected cash flow analysis. Participants will examine business terminology related to understanding and predicting financial success of the business. At the completion of the workshop, participants should be able to:
- Differentiate between start-up expenses and operating expenses.
- Produce a list of business expenses for a specific business enterprise.
- Determine the steps in generating a break-even and cash flow analysis.
- Establish a basic break-even and cash flow statement for a specific enterprise
Learn more about Dr. Joseph Fox